FrameFill Privacy Policy

Last updated: 26 October 2026

FrameFill ("we") is operated by Filip Zoricic, Croatia. Contact: support@framefill.app.

What FrameFill does

FrameFill is a Shopify app that extends product images to new aspect ratios using AI, for merchants who install it on their store.

What we collect and store

• Store identity: your myshopify domain and the Shopify access token that lets the app read and update your product images (scope: write_products only).
• Product images: the images you choose to process, and the images the app generates from them (including intermediate attempts, kept so failed runs can be diagnosed without re-charging you).
• Job records: for each generation — which image, target ratio, quality scores, timing, engine usage. This powers your history, the monthly free quota, and our quality monitoring.
• Operational logs: requests to the app are logged with your shop domain for reliability monitoring. Session tokens are never logged.

We do NOT collect or store any data about your customers. No names, emails, orders, or browsing data — the app never requests access to them.

Who processes data on our behalf

• AI image generation — the image you process is sent to our AI model provider to generate the new margins, solely for that purpose.
• Fly.io — hosting; the app and its database run in Frankfurt, Germany (EU).
• Tigris — encrypted storage for database backups and image files.
• Sentry (Functional Software, Inc.) — error monitoring, hosted in the EU; error reports may include your shop domain, never your images.

We do not sell data, run ads, or use third-party analytics trackers.

Retention and deletion

Images and job records are kept while the app is installed, so you can reuse and restore results. When you uninstall, Shopify sends us a deletion request about 48 hours later and we erase everything we hold for your store — all job records, quotas, settings, sessions, and every stored image. You can also email us anytime to request deletion.

Your rights (GDPR)

We operate from the EU. You can request access to, correction of, or deletion of your store's data at support@framefill.app. If you believe we have mishandled your data you may lodge a complaint with your supervisory authority; ours is AZOP (Croatia).

Changes

We will update this page when our practices change and note the date above. Material changes will be announced in the app.